The well-known Dutch women’s fashion brand Anna van Toor is one of the big fashion labels in the Netherlands. Characteristic of the collections is their contemporary, playful yet stylish character. Anna van Toor focuses on the independent woman who wants the shopping moment to be more than just a transaction. With this in mind, the new store concept was designed by Graziosi Progetti. In her concept, the focus is on natural materials, design interior elements and a high-end atmosphere.

MVRO was asked to engineer Progetti’s design into an executable concept. The first two stores that were adapted to the new concept were rebuilt under the supervision of MVRO within two weeks. The other Anna van Toor stores followed suit and have all been successfully reopened within the planned time frame.

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