Domino’s pizza, Food Retail

Domino’s Pizza – Creating an enticing customer experience

Domino’s Pizza loves to deliver piping hot pizzas to customers’ front door, but they also look forward to welcoming customers to their restaurants. Reason to design and develop new-look restaurants to make the dine-out experience fun and easy.

‘With the new Entice concept we, as it were, reward the customer for waiting,’ says Ronald Dekker, development director at Domino’s Pizza Netherlands. ‘The new look provides more entertainment. We’ve put the kitchen out there, and literally put the pizza bakers in the spotlight. Moreover, we apply light very functionally, in order to create an atmosphere in which the customer feels more than welcome.’

The rebuilding of the Dutch restaurants follows on after the introduction of Entice in Australia. Dekker: ‘For us it was mainly a question of translating the concept to local needs. We did so in consultation with MVRO. And that worked out really well.’